From shipped to said.
Every merged PR read weekly. Release notes, LinkedIn posts, blog drafts, and a newsletter section written in the company voice with live diagrams, each item citing its PR. This is how we run our own launches.
Solutions · Marketing & Comms
Marketing content from your sources, in your voice, with approval.
Turn merged PRs, call recordings, and competitive intelligence into release notes, case studies, and posts—drafted in your brand voice, cited, and approved before publish.
This website runs on an Athena computer. An agent maintains it.
- 150+ connectors incl. Slack, Teams, SharePoint, your CMS
- Brand voice as a versioned Skill
- Citations on every claim
- Approval before publish
- Runs in your environment
The problem
Engineering shipped forty. Marketing heard about three.
The changelog is in GitHub. The customer stories are in call recordings. The brand voice is in someone's head. The competitive deck is six months old. Content tools generate text; none of them read your PRs, your calls, or your CMS, and none of them ask before they publish.
From shipped to said, with the sources attached.
How it works
Read the source. Write in voice. Ask first.
Read the source. Merged PRs, call transcripts, product docs, the CMS, competitor sites, search-engine answers. With your permissions.
Write in the voice. A Skill distilled from your own transcripts and copy: positioning, vocabulary, the words to avoid, the proof points you may cite. Every draft runs through it.
Attach the evidence. Every claim cited: the PR, the timestamp in the call, the page on the competitor's site.
Ask before publishing. The draft, the brief, and one button arrive in Slack or Teams. Approve, and the workflow publishes to the CMS and reports back on a date.
Example workflow
Example workflow: Weekly release notes with approval
Put Athena To Work In Marketing
Use cases
The brand voice as a Skill.
Our own voice is a Skill distilled from 472 meeting transcripts and roughly 2,900 merged PRs: the one-liner, the bets, the vocabulary, the never-list, the safe proof points, the pre-publish checklist. Build yours from your own material in a working session.
Competitive intelligence that updates itself.
Hourly pulls from market and news sources; a market map with 1,000+ cited entries at an AmLaw 100 firm, where marketing became the biggest internal user of the platform.
Case studies from calls.
Seventy recorded customer meetings became a master inventory of value delivered and executive-ready decks. Anonymize per your policy; every quote cites its timestamp.
Brand-matched prospect demos.
A prospect's design system pulled from their website, an interactive demo built in their brand before the first call. Account-based animated one-pagers generated from the CRM record.
The agent-maintained website.
Hosted as an Application asset. Copy, images, and code changed by describing the change; staged, reviewed, promoted, rolled back. Ours runs this way.
AI-search visibility, measured and fixed.
Where your brand is absent from AI-assistant answers, a workflow measures the gap, writes the brief, drafts the answer-first article in your voice, and puts the prompt on watch. Approve in Slack. See the companion page for the full flow.
What customers say
“I finally got a chance to play around with the computer asset and build out the chatbot you mentioned. It was really impressive.”
“They're biggest customer now by far because they're like, we can scale this up now and get whatever we want.”
“It's good to understand the capability of the platform. That how far, and how quickly you guys can get these things going [...] that has been impressive overall.”
“Lets us get a lot more out of our data than [...] We can sit on top of all of the data in [our data warehouse] as opposed to just, like, our little ingested, you know, three gigabytes semantic models. I think we have a lot of power here.”
“Gave Athena the spreadsheet, explained which column I was trying to figure out, and then ten secs it told me... exactly how the calculation was based on the other data.”
“He wrote the entire stuff. By itself. And I was there, and I was thinking, alright. If I had to write all this stuff, I mean, I would've spent days, days, days.”
“I send that to the programmer and he said, alright. I read your file. I copied the section of the code because he has the right interface, and it works. Wow. Just like magic.”
“One workspace. All different, let's say, avatars of their output data. Right? Suddenly, it's dashboard. Excel is here. PowerPoint is when it's all together. It's very impressive.”
“Use the Athena platform probably closer to the concept and how it was designed, like, with the spaces architecture where you've got a set of primitives and capabilities, and you bring together the right set of capabilities to solve a task.”
“Digital worker, it gets spun up, it gets given access to the toolkits that it needs. It gets given access to the data that it needs. Just exists for the period it needs to exist to perform the task. And then it gets torn back down again afterwards.”
Verbatim from customer calls. Customers anonymized.
One Platform, Three Ways To Build
Build with Agents, Workflows, or Applications
Agents for the ad hoc: "what did we ship in Sheets this month." Workflows (Agent Operating Procedures) for recurring: hourly social listening pulls, daily competitive intel reports, release notes Applications for the many: the dashboard the CMO opens, the website itself.
Your stack
Integrations and governance
Slack, Teams, Gmail, Outlook, SharePoint, GitHub, your CMS, your warehouse, PitchBook and news sources, the design system on your own site. Each user's own permissions. Runs in our cloud or your VPC.
What to plan for
The agent writes the first draft and cites it. A person still owns the final version. We use the same approval step ourselves.
FAQ
What can AI agents do for marketing?
Draft content from your sources in your voice, research markets and competitors, monitor coverage, and report on campaigns.
Will content stay on brand?
Yes. Your voice, style, and messaging are captured once and applied to every draft, and a person approves before anything is published.
Where should we start?
With one recurring piece of content or one monitoring report.
Is research traceable?
Yes. Claims link to their sources.
One platform underneath
AGS · Athena Governance System
Records every change by a person or an agent, rolls back one contributor's edits without losing anyone else's, and keeps the model, instructions, and sources behind each agent action.
Palladium · deployment
How the platform is deployed: Athena's managed cloud, your cloud on AWS, GCP, or Azure, on-prem, air-gapped, or GovCloud. Same platform in every option.
How it fits together
Build, Work, and Data on top; 150+ connectors and every surface in and out; one map of the whole platform.
Related
Related products and stories
Athena Library
Run this on a schedule
Ready-made marketing briefs you can run on a schedule.
Send us last month's PR list.
We will hand back the release notes, in your voice, with a citation on every line.