Dispatches
Library10 startersStarters
06

Athena starters for marketing

Share of voice, competitor messaging, campaigns, and content in your brand. 10 starters, 5 of which run on a schedule. Each shows what it needs, what it delivers, and the full prompt to copy.

Athena Library

Athena starters for marketing are 10 ready-made prompts grouped into Market watch, Campaigns and Content. 5 run on a schedule: Athena runs them once, delivers a spreadsheet, PowerPoint deck and Word document, emails them to you, and repeats on the cadence you pick. None need a connected app.

FIG. 01 / MARKETINGMARKET WATCHWeekly industry digestSCHEDShare of voice trackerSCHEDCompetitor messaging trackerSCHEDEvent and award calendarSCHEDCAMPAIGNSCampaign planMessaging frameworkReporter watchSCHEDCONTENTLinkedIn post from an ideaBlog post draftCase studyFIG. 01 / MARKETINGMARKET WATCHWeekly industry digestSCHEDShare of voice trackerSCHEDCompetitor messaging trackerSCHEDEvent and award calendarSCHEDCAMPAIGNSCampaign planMessaging frameworkReporter watchSCHEDCONTENTLinkedIn post from an ideaBlog post draftCase study
FIG. 01The marketing starters by group. SCHED marks a starter that runs on a schedule; each has its own page.
Contents
  1. 01Market watch
  2. 02Campaigns
  3. 03Content
  4. 04Why run it in Athena
  5. 05For your team
  6. 06Related dispatches
  7. 07Questions teams ask

01Market watch

Weekly industry digest

The stories that mattered this week and why. See how it runs →

Setup
No setup needed
Runs
Every Monday at 7am, or every weekday or monthly instead
Outputs
spreadsheet, PowerPoint deck, Word document; emailed to you after every run
Runs on a scheduleSheetDeckDocNo setup needed
Show the prompt
Run a weekly industry digest for my company's industry (work it out from my work email domain and profile; if you cannot tell, ask me). Find the eight most important stories from the past week, give each two sentences on why it matters to us, and cite every item. Deliver three files in my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place. The files: (1) a spreadsheet with one row per item (date, company, category, what happened, why it matters, source link); (2) a PowerPoint deck with the logo on the title slide, a one-slide summary, a slide per section with a chart wherever there are numbers, and a so-what slide; (3) a Word document with the logo in the header, the full brief, and every source cited. Brand colors and fonts throughout, one idea per slide, no walls of text. Finish with a short summary in chat that links all three. When each run finishes, this one included, email me the three files from Athena: send them to my own email address with the chat summary in the body. If Athena cannot send email in this workspace, say so instead. When you are done, ask me if I want this every Monday at 7am (or every weekday, or monthly instead). Also ask which sections to keep and confirm my IANA time zone (for example America/New_York), and pass it explicitly when creating the schedule. If I choose a schedule, set up a scheduled agent that runs this same brief on it, keeps the spreadsheet asset ID and any template IDs in its instructions, reads the latest dated tab before each run, and reports only what changed since the last run. It says plainly when nothing material changed, and says comparison is unavailable if the prior tab cannot be read. Each run adds a dated tab to the same spreadsheet and makes a new dated deck and document. Whenever I give feedback on a run, in this chat or a later one, update the scheduled agent's instructions (and the template or design system when the feedback is about how the files look) so every later run follows it, then tell me exactly what you changed.
Open in Athena

Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.

Share of voice tracker

Your coverage against competitors, and what drove it. See how it runs →

Setup
No setup needed
Runs
Every Monday at 7am, or every weekday or monthly instead
Outputs
spreadsheet, PowerPoint deck, Word document; emailed to you after every run
Runs on a scheduleSheetDeckDocNo setup needed
Show the prompt
Track share of voice for my company (from my work email domain and profile; if you cannot tell, ask me) against its 3-5 closest competitors. Tell me which ones you chose. Cover the last 7 days: press mentions, notable social posts, analyst and review coverage, and the tone of each. Give each company's share, the stories behind it, and one thing we could act on. Cite every item. Deliver three files in my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place. The files: (1) a spreadsheet with one row per mention (date, company, outlet, headline, tone, source link); (2) a PowerPoint deck with the logo on the title slide, a one-slide summary, a slide per section with a chart wherever there are numbers, and a so-what slide; (3) a Word document with the logo in the header, the full brief, and every source cited. Brand colors and fonts throughout, one idea per slide, no walls of text. Finish with a short summary in chat that links all three. When each run finishes, this one included, email me the three files from Athena: send them to my own email address with the chat summary in the body. If Athena cannot send email in this workspace, say so instead. When you are done, ask me if I want this every Monday at 7am (or every weekday, or monthly instead). Also ask which sections to keep and confirm my IANA time zone (for example America/New_York), and pass it explicitly when creating the schedule. If I choose a schedule, set up a scheduled agent that runs this same brief on it, keeps the spreadsheet asset ID and any template IDs in its instructions, reads the latest dated tab before each run, and reports only what changed since the last run. It says plainly when nothing material changed, and says comparison is unavailable if the prior tab cannot be read. Each run adds a dated tab to the same spreadsheet and makes a new dated deck and document. Whenever I give feedback on a run, in this chat or a later one, update the scheduled agent's instructions (and the template or design system when the feedback is about how the files look) so every later run follows it, then tell me exactly what you changed.
Open in Athena

Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.

Competitor messaging tracker

What rivals changed in their claims, pages, and offers. See how it runs →

Setup
No setup needed
Runs
Every weekday at 7am, weekly on Mondays at 7am, or monthly on the 1st
Outputs
spreadsheet, PowerPoint deck, Word document; emailed to you after every run
Runs on a scheduleSheetDeckDocNo setup needed
Show the prompt
Track how the 3-5 closest competitors of my company (from my work email domain and profile; if you cannot tell, ask me) position themselves. Check their homepages, product and pricing pages, ads, and launches for changes in claims, audiences, and offers. Say what changed, where we can stand apart, and cite every page. Deliver three files in my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place. The files: (1) a spreadsheet with one row per change (date, competitor, page, old claim, new claim, our angle, source link); (2) a PowerPoint deck with the logo on the title slide, a one-slide summary, a slide per section with a chart wherever there are numbers, and a so-what slide; (3) a Word document with the logo in the header, the full brief, and every source cited. Brand colors and fonts throughout, one idea per slide, no walls of text. Finish with a short summary in chat that links all three. When each run finishes, this one included, email me the three files from Athena: send them to my own email address with the chat summary in the body. If Athena cannot send email in this workspace, say so instead. When you are done, ask me how often I want this: every weekday at 7am, weekly on Mondays at 7am, monthly on the 1st, or not now. Also ask which sections to keep and confirm my IANA time zone (for example America/New_York), and pass it explicitly when creating the schedule. If I choose a schedule, set up a scheduled agent that runs this same brief on it, keeps the spreadsheet asset ID and any template IDs in its instructions, reads the latest dated tab before each run, and reports only what changed since the last run. It says plainly when nothing material changed, and says comparison is unavailable if the prior tab cannot be read. Each run adds a dated tab to the same spreadsheet and makes a new dated deck and document. Whenever I give feedback on a run, in this chat or a later one, update the scheduled agent's instructions (and the template or design system when the feedback is about how the files look) so every later run follows it, then tell me exactly what you changed.
Open in Athena

Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.

Event and award calendar

Events, speaking slots, and awards with deadlines. See how it runs →

Setup
No setup needed
Runs
Every weekday at 7am, weekly on Mondays at 7am, or monthly on the 1st
Outputs
spreadsheet, PowerPoint deck, Word document; emailed to you after every run
Runs on a scheduleSheetDeckDocNo setup needed
Show the prompt
Build the calendar of events, speaking slots, and awards worth our time in my company's industry (work it out from my work email domain and profile; if you cannot tell, ask me) for the next six months: dates, location, audience, submission deadlines, cost, and why each fits. Flag deadlines in the next 30 days. Cite every item. Deliver three files in my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place. The files: (1) a spreadsheet with one row per event (name, date, location, type, deadline, cost, fit, source link); (2) a PowerPoint deck with the logo on the title slide, a one-slide summary, a slide per section with a chart wherever there are numbers, and a so-what slide; (3) a Word document with the logo in the header, the full brief, and every source cited. Brand colors and fonts throughout, one idea per slide, no walls of text. Finish with a short summary in chat that links all three. When each run finishes, this one included, email me the three files from Athena: send them to my own email address with the chat summary in the body. If Athena cannot send email in this workspace, say so instead. When you are done, ask me how often I want this: every weekday at 7am, weekly on Mondays at 7am, monthly on the 1st, or not now. Also ask which sections to keep and confirm my IANA time zone (for example America/New_York), and pass it explicitly when creating the schedule. If I choose a schedule, set up a scheduled agent that runs this same brief on it, keeps the spreadsheet asset ID and any template IDs in its instructions, reads the latest dated tab before each run, and reports only what changed since the last run. It says plainly when nothing material changed, and says comparison is unavailable if the prior tab cannot be read. Each run adds a dated tab to the same spreadsheet and makes a new dated deck and document. Whenever I give feedback on a run, in this chat or a later one, update the scheduled agent's instructions (and the template or design system when the feedback is about how the files look) so every later run follows it, then tell me exactly what you changed.
Open in Athena

Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.

02Campaigns

Campaign plan

Goal, message, channels, budget, and how to measure it.

Setup
No setup needed
Runs
When you ask
Outputs
Word document
DocNo setup needed
Show the prompt
Plan a campaign for [product or offer] aimed at [audience]: the goal, core message, channels, budget split, timeline, and the metrics that say it worked. Put it in a Word document. Use my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place.
Open in Athena

Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.

Messaging framework

Positioning line, three pillars, and proof points.

Setup
No setup needed
Runs
When you ask
Outputs
An answer in chat
No setup needed
Show the prompt
Write a messaging framework for [product]: a one-line positioning statement, three message pillars with proof points, and how the message shifts for [two or three audiences]. Use our website and these notes: [notes].
Open in Athena

Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.

Reporter watch

Who is covering your topics now, with pitch angles. See how it runs →

Setup
No setup needed
Runs
Every weekday at 7am, weekly on Mondays at 7am, or monthly on the 1st
Outputs
spreadsheet, PowerPoint deck, Word document; emailed to you after every run
Runs on a scheduleSheetDeckDocNo setup needed
Show the prompt
Run a reporter watch. Ask me which topics we want coverage on. Cover the last 30 days: the reporters, analysts, and newsletters who wrote about those topics, what they wrote, and a pitch angle for each that fits our news. Cite every article. Deliver three files in my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place. The files: (1) a spreadsheet with one row per writer (name, outlet, beat, recent article, date, pitch angle, source link); (2) a PowerPoint deck with the logo on the title slide, a one-slide summary, a slide per section with a chart wherever there are numbers, and a so-what slide; (3) a Word document with the logo in the header, the full brief, and every source cited. Brand colors and fonts throughout, one idea per slide, no walls of text. Finish with a short summary in chat that links all three. When each run finishes, this one included, email me the three files from Athena: send them to my own email address with the chat summary in the body. If Athena cannot send email in this workspace, say so instead. When you are done, ask me how often I want this: every weekday at 7am, weekly on Mondays at 7am, monthly on the 1st, or not now. Also ask which sections to keep and confirm my IANA time zone (for example America/New_York), and pass it explicitly when creating the schedule. If I choose a schedule, set up a scheduled agent that runs this same brief on it, keeps the spreadsheet asset ID and any template IDs in its instructions, reads the latest dated tab before each run, and reports only what changed since the last run. It says plainly when nothing material changed, and says comparison is unavailable if the prior tab cannot be read. Each run adds a dated tab to the same spreadsheet and makes a new dated deck and document. Whenever I give feedback on a run, in this chat or a later one, update the scheduled agent's instructions (and the template or design system when the feedback is about how the files look) so every later run follows it, then tell me exactly what you changed.
Open in Athena

Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.

03Content

LinkedIn post from an idea

A plain, direct post with a strong first line.

Setup
No setup needed
Runs
When you ask
Outputs
An answer in chat
No setup needed
Show the prompt
Write a LinkedIn post from this idea: [idea]. Open with a strong first line, keep it under 200 words, use one concrete example, and end without hashtags or a question.
Open in Athena

Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.

Blog post draft

A researched post with sources and real examples.

Setup
No setup needed
Runs
When you ask
Outputs
An answer in chat
No setup needed
Show the prompt
Draft a blog post on [topic] for [audience]: a clear point of view, real examples and data with sources, and headings people can skim. Aim for about 1,200 words.
Open in Athena

Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.

Case study

Challenge, solution, and results from customer notes.

Setup
No setup needed
Runs
When you ask
Outputs
Word document
DocNo setup needed
Show the prompt
Write a customer case study from these notes: [attach or paste]. Cover the challenge, why they chose us, what they did, and results with numbers, plus one strong quote. Put it in a Word document. Use my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place.
Open in Athena

Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.

04Why run it in Athena

A chat assistantAthena
What you getText in a chatReal Excel, Word, and PowerPoint files in your templates
Working togetherOne person, one chatYour team and the agent in the same file, live
MistakesRegenerate and start overEvery edit attributed; undo or roll back any change
Next runStarts from scratchBuilds on the last run and on your feedback
Your dataCopy and pasteDocuments, email, and warehouse, under each person's access
Where it runsTheir cloudYours, if you need it
TABLE 1Why run it in Athena: the same prompt in a chat assistant and in Athena.

05For your team

06Related dispatches

07Questions teams ask

How do I use a starter?

Open a new chat in Athena, paste the prompt, and replace anything in square brackets with your details before sending. Athena asks for anything else it needs.

Which starters run on a schedule?

These run on a schedule: Weekly industry digest, Share of voice tracker, Competitor messaging tracker, Event and award calendar, Reporter watch.

Do these starters need connected apps?

None need a connected app.

Can I use my own templates?

Yes. The scheduled starters ask once which of your Word, PowerPoint or Excel templates in Athena to use and build every file from them. With no template, they use your company's logo, colors and fonts.