A scheduled starter is an AI brief that Athena runs on a schedule and emails to you as a spreadsheet, PowerPoint deck and Word document. The Athena Library has 80+ of them. Each runs once now, delivers a spreadsheet, PowerPoint deck and Word document built in your templates or your brand, emails them to you, and then repeats daily, weekly or monthly, reporting only what changed.
Contents
- 01For everyone
- 02Finance
- 03Legal and compliance
- 04Audit and assurance
- 05Sales
- 06Marketing
- 07Supply chain and operations
- 08Procurement
- 09Data and analytics
- 10Market intelligence
- 11Private equity and investing
- 12Customer success and support
- 13HR and recruiting
- 14IT and engineering
- 15Leadership and strategy
- 16Meetings and productivity
For everyone · 5
What changed at your closest competitors.
Customer radarNews and a reason to reach out for the accounts you name.
Market radarRules, tariffs, deals, and trends in your industry.
Company radarNews, mentions, and reviews about your own company.
Topic radarWhat changed on a topic you pick, plus the best reads.
Finance · 7
KPIs against plan, the biggest variances, and what to watch.
Budget vs. actualsVariances by line, with the biggest ones explained.
Rolling forecastTwelve months with base, upside, and downside, kept fresh.
Invoice inbox sweepInvoices from your email in one sheet, every week.
Peer earnings trackerPeers’ results, guidance, and what they said on the call.
Tariff and FX impact watchTariff, currency, and rate moves and what they cost us.
13-week cash forecastCash by week under three cases, and the low point.
Legal and compliance · 5
Renewals and notice deadlines in the next 90 days.
Regulatory update trackerWhat changed, when it applies, and what to do.
Case law alertNew rulings on your topics and cases you rely on.
Litigation watchNew suits and enforcement against you, rivals, or clients.
Trademark watchNew filings that look or sound like your marks.
Audit and assurance · 4
Going-concern, litigation, and leadership signals per client.
Accounting standards updateNew standards and guidance, effective dates, and actions.
Industry risk briefSector risks and the accounts most likely to misstate.
Engagement status updateProgress by area, open requests, and decisions needed.
Sales · 7
New companies with a reason to call this week.
Account plan refreshChanges at your key accounts and your next three moves.
Competitor battlecardHow to win against one competitor, kept current.
Pipeline health reviewStalled deals, past-due close dates, and missing next steps.
Key account reportVolume, share, and budget variance by account.
Forecast call prepCommit, best case, and risks by deal for the quarter.
Win/loss analysisWhat separates won deals from lost ones.
Marketing · 5
The stories that mattered this week and why.
Share of voice trackerYour coverage against competitors, and what drove it.
Competitor messaging trackerWhat rivals changed in their claims, pages, and offers.
Event and award calendarEvents, speaking slots, and awards with deadlines.
Reporter watchWho is covering your topics now, with pitch angles.
Supply chain and operations · 7
News and risk signals rated per supplier.
Port and freight watchCongestion, rates, and disruptions on your lanes.
Carrier performance reportCarrier files combined into one weekly scorecard.
Demand forecastSKU forecast with seasonality and reorder points.
Inventory healthSlow movers, stockout risks, and excess stock.
Ops daily digestVolumes, exceptions, and decisions needed today.
Quarterly operating reviewWhat moved, why, and actions per owner.
Procurement · 5
All, completed, and over-$1M contracts in one update.
Commodity cost watchInput price moves, forecasts, and when to buy.
Vendor news watchPrice rises, outages, and deals at your vendors.
Supplier scorecardDelivery, quality, and cost scores per supplier.
Spend reportOff-contract and tail spend, and where to save.
Data and analytics · 4
What moved, against target, and why.
Report refreshA report you rebuild by hand, rebuilt for you.
Data quality checkRow counts, nulls, duplicates, and breaks since last run.
Churn driversWhat predicts churn and who is at risk now.
Market intelligence · 5
Segments, players, funding, and where it is heading.
Industry trends reportThe five trends that matter for the next two years.
Competitor pricing trackerPublic prices and promotions against yours.
Assortment gap analysisWhat competitors carry that you do not.
Patent watchNew filings from competitors, in plain words.
Private equity and investing · 5
Companies that fit your thesis, with a signal to act on.
Portfolio monitorNews and risks at every portfolio company.
Sector deal activityDeals, multiples, and active buyers in your sectors.
Comparable companiesPublic peers with growth, margins, and multiples.
Portfolio KPI packRevenue, EBITDA, cash, and covenants against plan.
Customer success and support · 6
Every account’s week: contact, issues, and next step.
Churn risk reviewAccounts showing risk, with evidence and a save plan.
Upcoming renewalsRenewals in the next 90 days, with risks and a plan.
Support trends reportTop issues, new themes, and FAQ updates.
Public review monitorNew reviews, rating trend, and replies to send.
Voice of customer reportThemes, quotes, and actions across all feedback.
HR and recruiting · 4
Open roles, pipeline by stage, and roles at risk.
Talent market watchWhat rivals hire for and pay, and who may be open.
Employment law updateNew laws and rulings where you employ people.
Payroll exception checkPay changes, overtime spikes, and errors each period.
IT and engineering · 5
Breaches, CVEs, and outages in the tools you run.
AI news briefModel releases, enterprise adoption, and AI rules.
Software renewal trackerRenewals, unused seats, and overlapping tools.
Ticket triageNew tickets grouped by type and severity, with owners.
Sprint summaryDone, slipped, and blocked, ready for stakeholders.
Leadership and strategy · 4
What happened to you, rivals, customers, and the market.
Analyst and investor viewRatings, targets, and what investors ask about.
AI adoption briefWhat peers deploy, benchmarks, and three moves for you.
Risk register updateTop risks rescored with this month’s evidence.
Meetings and productivity · 2
People waiting on you, oldest first.
Project status updateProgress, risks, and decisions from email and meetings.
01Why run it in Athena
Staff what you can't hire. Build what you can't buy.
- Your files, not a chat transcript. Every run produces real Excel, Word, and PowerPoint files in your own templates, with formulas, styles, and layouts kept.
- People and agents in the same file. Your team edits, comments, and hands work back and forth with the agent, live. Nothing gets exported or pasted.
- Every edit has an author and an undo. Each change, by a person or by Athena, is attributed and versioned. Roll back one change, one run, or the whole file.
- It learns from every run. The scheduled agent works in the same file each time, reads what it found before, reports only what changed, and updates its own instructions whenever you give it feedback.
- All your data, under each person's access. Documents, email, SharePoint, and your data warehouse in one place. Each brief reads only what the person running it can see.
- Inside your cloud if you need it. Private-cloud deployment, data residency, and a full audit trail.
02Questions teams ask
What is a scheduled starter?
A starter in the Athena Library that runs once now, delivers a spreadsheet, PowerPoint deck and Word document by email, then repeats on the schedule you pick and reports only what changed.
Do scheduled starters need connected apps?
Most need no setup. 9 read email, calendar, files or an issue tracker, and say so on their card.