Many brands, many systems, one company.
Acquisitions leave each brand with its own data platforms and tools. Athena sits across all of them with one permission model and one set of definitions.
Industries · CPG, Beverage & Food Mfg
One governed platform across every brand, plant, and stack
CPG and beverage manufacturers run executive reporting, procurement, plant analytics, and commercial workflows on Athena—across acquired systems, in your cloud.
Hundreds of selling briefs. A digital twin of a production line. One governed platform.
Runs in your VPCPlant networks stay isolatedOne permission modelPartner access included
What customers say
“Gave Athena the spreadsheet, explained which column I was trying to figure out, and then ten secs it told me... exactly how the calculation was based on the other data.”
“He wrote the entire stuff. By itself. And I was there, and I was thinking, alright. If I had to write all this stuff, I mean, I would've spent days, days, days.”
“I send that to the programmer and he said, alright. I read your file. I copied the section of the code because he has the right interface, and it works. Wow. Just like magic.”
“One workspace. All different, let's say, avatars of their output data. Right? Suddenly, it's dashboard. Excel is here. PowerPoint is when it's all together. It's very impressive.”
“It was PowerPoint... there was no kind of distinction between the two. So that was killer. And I literally had a meeting on it today, and people said how great it was.”
“This combination is a winning combination for us, and this is where we see maximum traction, which is how do you apply all the intelligence that you have within [our data platform] and not worry about how you render that output.”
“A lot of people are telling us that, oh, I sold in this package because of this info... I secured this distribution because of the selling assistance help.”
“It's like I'm running analysis that would have taken us, like, maybe a week, two. And thirty, forty minutes.”
“It's good to understand the capability of the platform. That how far, and how quickly you guys can get these things going [...] that has been impressive overall.”
“Lets us get a lot more out of our data than [...] We can sit on top of all of the data in [our data warehouse] as opposed to just, like, our little ingested, you know, three gigabytes semantic models. I think we have a lot of power here.”
Verbatim from customer calls. Customers anonymized.
Challenges
What CPG, Beverage & Food Mfg has to get right
Plant data has to stay in the plant.
Sensor data and control logic live on isolated networks. Athena can run inside them, read your historians, and write back only through approved actions.
Partners should see their data, and only theirs.
Distributors and key accounts need their own numbers without shared logins. Partner-facing applications show each partner only its own rows.
Use cases by team
What CPG, Beverage & Food Mfg teams run on Athena
Commercial & salesSales and revenue teams get account insight in the tools they already use.
Daily account briefs
Each rep gets a short brief on their accounts: what moved, what to raise, and where to act, generated from governed data with every chart cited.
Revenue management agent
An agent answers pricing, promotion, and mix questions from the same definitions as your reports, tested against your own question set before rollout.
Key-account dashboards from spreadsheets
Account managers upload the spreadsheets they already maintain and get a consistent dashboard and a combined view.
Partner-facing applications
Distributors and partners get a secure mobile view where each partner sees only its own data.
Plant & operationsOperators and engineers ask the plant questions in plain language.
Plain-language sensor queries
Ask about any line, sensor, or batch and get the reading or trend from your historians, with the query shown.
Line and quality investigations
Agents correlate sensor, quality, and maintenance data and summarize likely causes for the engineer.
Live plant dashboards
Build dashboards on live telemetry for the teams on the floor and publish them as applications.
Procurement & legalContracts, signatures, and supplier questions move without chasing.
Signature routing
Documents routed to every signer in order, with status visible to the owner at every step.
Contract data extraction
Values and terms extracted from contract files into your data platform, with a citation to the page for each value.
Executive contract summary
A scheduled summary of contract status and exposure in your template.
Data & analyticsAnalytics teams consolidate reporting and let business users self-serve.
Fast dashboards at scale
Large datasets served to thousands of viewers in under a second, without scheduled refresh windows.
Consolidated reporting
Reports rebuilt on governed semantic models, one at a time, on top of the data platforms you already run.
Analysts working with agents
Analysts co-edit spreadsheets and documents with agents inside your environment, most often turning analysis into presentations.
R&D & qualityResearch teams analyze formulation and production data on the same governed platform.
Yield analysis
An agent gathers pilot and production data and runs the analysis a scientist would, with every step recorded.
Formulation and texture analysis
Lab and pilot-line data analyzed with the same models and permissions as plant data.
Marketing & brandBrand teams measure what works and find where to grow.
Sponsorship and campaign analysis
Contract terms, sales results, and placement data analyzed together to see what each investment returned.
White-space identification
Sales, distribution, and market data combined to show regions and channels where you are under-represented.
Related story
From ten thousand sensor tags to a plain-language question
- Before
A new production line going live. Ten thousand tags from flow meters, viscosity sensors, temperature probes. Plant engineers query the historian in its own query language, one tag at a time. When something goes amber, finding the cause takes an afternoon tracing dependencies by hand.
- What we did
Connected the plant historian via OPC/MQTT. Built a digital twin dashboard with live telemetry. The agent reads all ten thousand tags, understands station dependencies, and answers in plain language. Ask why station four flagged; get the upstream temperature dip at 09:14 with the sensor ID and the threshold it crossed.
- After
Analysis project going live on the new line. Plant engineers ask the line a question and get the answer with the sensor reading cited. Controls engineer and agent co-edit PLC ladder logic. A global manufacturer built the twin dashboard themselves.
What to plan for
The agent reads and reasons. It does not control the line. It writes back only through typed, approved actions. When it flags a threshold, a human decides whether to adjust. Deploy on-prem or air-gapped; models run in-boundary.
Example workflow
Digital twin of a food plants, from sensor to dashboard
Integrations
The systems CPG, Beverage & Food Mfg already runs
CPG and food manufacturers run many stacks across brands and plants. Athena sits on top of them with one permission model and one set of definitions.
Data platforms
DatabricksSnowflakeSAPIceberg
Plant & operations
Plant historiansOPC and MQTTMESLIMS
Collaboration
SharePointTeamsOutlookGitHub
Commercial
CRMSyndicated dataExcelPartner portals
Security and compliance
What your security review will ask
CPG and beverage companies need air-gapped plant deployments, multi-tenant governance, and audited access to production data. Athena runs in your VPC, on-prem, or air-gapped.
Runs in your VPC or on-prem
Deploy Athena in your own cloud or on-prem for plant networks. Models run in-boundary. No data leaves the environment.
Air-gapped plant deployment
Plant sensor data, PLC logic, and line telemetry stay in an isolated network. Athena reads historians via connector, reasons inside, writes back only through approved actions.
Multi-cloud, multi-GitHub governance
One permission model spanning multiple data platform workspaces, code organizations, and brands. Users inherit permissions from every connected system.
SOC 2 Type II
Athena is SOC 2 Type II certified. Every query, every save, every access logged twice: once by the platform, once by the source system.
Row-level security for wholesalers and distributors
Applications with row-level security. Each partner sees only its accounts, its rows, its data. Included in Athena services, no shared login.
Just-in-time access for vendor support
Zero standing vendor credentials. Agents monitor and remediate inside your cluster; humans request time-bounded access only when the agent cannot, approved by you, expiring automatically.
For every stakeholder
Answers for everyone who signs off
How do we get account insight to every rep?
Generate daily account briefs and dashboards from governed data and deliver them by email, chat, or mobile, with every number cited.
We run several data platforms from acquisitions. Can you connect them all?
Yes. One permission model and one set of definitions across all of them, with permissions inherited from each source.
Can the plant network stay isolated?
Yes. Deploy on-premises or air-gapped. Athena reads historians inside the network and writes back only through approved actions.
Do distributors and partners need their own licenses?
No. Partner access to published applications is included in Athena services.
FAQ
What can AI agents do for a CPG or food manufacturer?
They connect the work across brands, plants, and commercial teams: preparing account briefs for sales, answering plant questions from sensor data, tracking contracts, and producing recurring reports. People review and decide.
We run many systems across brands. Is that a problem?
No. That is where agents help most. They work across all of your systems with one permission model, so teams stop re-keying data between them.
Can agents work in plants with isolated networks?
Yes. Athena can run inside your network. Agents read and analyze plant data but only write back through actions you approve.
Can distributors and partners benefit?
Yes. Partner-facing applications show each partner only its own information, with access included in Athena services.
Where should we start?
With one commercial or operational report that takes a team hours every week. Automate it end to end, then extend the same approach to the next team.
One platform underneath
AGS · Athena Governance System
Records every change by a person or an agent, rolls back one contributor's edits without losing anyone else's, and keeps the model, instructions, and sources behind each agent action.
Palladium · deployment
How the platform is deployed: Athena's managed cloud, your cloud on AWS, GCP, or Azure, on-prem, air-gapped, or GovCloud. Same platform in every option.
How it fits together
Build, Work, and Data on top; 150+ connectors and every surface in and out; one map of the whole platform.
Related
Athena Library
Run this on a schedule
Ready-made CPG briefs you can run on a schedule.
Ask the line a question. Get the sensor reading.
Bring one plant question and one commercial report. We will connect the data and show both working on one platform.
Runs in your VPCPlant networks stay isolatedOne permission modelPartner access included