Athena starters for market intelligence are 9 ready-made prompts grouped into Markets, Competitors and Deep research. 5 run on a schedule: Athena runs them once, delivers a spreadsheet, PowerPoint deck and Word document, emails them to you, and repeats on the cadence you pick. None need a connected app.
Contents
01Markets
Market landscape
Segments, players, funding, and where it is heading. See how it runs →
- Setup
- No setup needed
- Runs
- Every weekday at 7am, weekly on Mondays at 7am, or monthly on the 1st
- Outputs
- spreadsheet, PowerPoint deck, Word document; emailed to you after every run
Show the prompt
Map the market I name: segments, the main players and their position, funding and M&A, pricing models, and where it is heading. Ask me which market if you cannot tell. On later runs, cover what changed. Cite every item. Deliver three files in my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place. The files: (1) a spreadsheet with one row per company (company, segment, size, funding, recent move, source link); (2) a PowerPoint deck with the logo on the title slide, a one-slide summary, a slide per section with a chart wherever there are numbers, and a so-what slide; (3) a Word document with the logo in the header, the full brief, and every source cited. Brand colors and fonts throughout, one idea per slide, no walls of text. Finish with a short summary in chat that links all three. When each run finishes, this one included, email me the three files from Athena: send them to my own email address with the chat summary in the body. If Athena cannot send email in this workspace, say so instead. When you are done, ask me how often I want this: every weekday at 7am, weekly on Mondays at 7am, monthly on the 1st, or not now. Also ask which sections to keep and confirm my IANA time zone (for example America/New_York), and pass it explicitly when creating the schedule. If I choose a schedule, set up a scheduled agent that runs this same brief on it, keeps the spreadsheet asset ID and any template IDs in its instructions, reads the latest dated tab before each run, and reports only what changed since the last run. It says plainly when nothing material changed, and says comparison is unavailable if the prior tab cannot be read. Each run adds a dated tab to the same spreadsheet and makes a new dated deck and document. Whenever I give feedback on a run, in this chat or a later one, update the scheduled agent's instructions (and the template or design system when the feedback is about how the files look) so every later run follows it, then tell me exactly what you changed.
Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.
Industry trends report
The five trends that matter for the next two years. See how it runs →
- Setup
- No setup needed
- Runs
- Every weekday at 7am, weekly on Mondays at 7am, or monthly on the 1st
- Outputs
- spreadsheet, PowerPoint deck, Word document; emailed to you after every run
Show the prompt
Write an industry trends report for my company's industry (work it out from my work email domain and profile; if you cannot tell, ask me): the five trends that will matter most over the next two years, the evidence for each, who is moving first, and what it means for us. Cite every item. Deliver three files in my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place. The files: (1) a spreadsheet with one row per piece of evidence (trend, evidence, company, date, source link); (2) a PowerPoint deck with the logo on the title slide, a one-slide summary, a slide per section with a chart wherever there are numbers, and a so-what slide; (3) a Word document with the logo in the header, the full brief, and every source cited. Brand colors and fonts throughout, one idea per slide, no walls of text. Finish with a short summary in chat that links all three. When each run finishes, this one included, email me the three files from Athena: send them to my own email address with the chat summary in the body. If Athena cannot send email in this workspace, say so instead. When you are done, ask me how often I want this: every weekday at 7am, weekly on Mondays at 7am, monthly on the 1st, or not now. Also ask which sections to keep and confirm my IANA time zone (for example America/New_York), and pass it explicitly when creating the schedule. If I choose a schedule, set up a scheduled agent that runs this same brief on it, keeps the spreadsheet asset ID and any template IDs in its instructions, reads the latest dated tab before each run, and reports only what changed since the last run. It says plainly when nothing material changed, and says comparison is unavailable if the prior tab cannot be read. Each run adds a dated tab to the same spreadsheet and makes a new dated deck and document. Whenever I give feedback on a run, in this chat or a later one, update the scheduled agent's instructions (and the template or design system when the feedback is about how the files look) so every later run follows it, then tell me exactly what you changed.
Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.
Market sizing
TAM, SAM, and SOM with every assumption.
- Setup
- No setup needed
- Runs
- When you ask
- Outputs
- spreadsheet
Show the prompt
Size the market for [product] in [region]: TAM, SAM, and SOM, built bottom-up and checked top-down, with every assumption and source in a spreadsheet.
Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.
02Competitors
Competitor pricing tracker
Public prices and promotions against yours. See how it runs →
- Setup
- No setup needed
- Runs
- Every Monday at 7am, or every weekday or monthly instead
- Outputs
- spreadsheet, PowerPoint deck, Word document; emailed to you after every run
Show the prompt
Track competitor prices. Ask me which competitors and products to watch and what we charge. Check their public prices, promotions, and plan changes, compare them with ours, and flag every change. Cite every page. Deliver three files in my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place. The files: (1) a spreadsheet with one row per product and competitor (competitor, product, price, our price, change, promotion, source link); (2) a PowerPoint deck with the logo on the title slide, a one-slide summary, a slide per section with a chart wherever there are numbers, and a so-what slide; (3) a Word document with the logo in the header, the full brief, and every source cited. Brand colors and fonts throughout, one idea per slide, no walls of text. Finish with a short summary in chat that links all three. When each run finishes, this one included, email me the three files from Athena: send them to my own email address with the chat summary in the body. If Athena cannot send email in this workspace, say so instead. When you are done, ask me if I want this every Monday at 7am (or every weekday, or monthly instead). Also ask which sections to keep and confirm my IANA time zone (for example America/New_York), and pass it explicitly when creating the schedule. If I choose a schedule, set up a scheduled agent that runs this same brief on it, keeps the spreadsheet asset ID and any template IDs in its instructions, reads the latest dated tab before each run, and reports only what changed since the last run. It says plainly when nothing material changed, and says comparison is unavailable if the prior tab cannot be read. Each run adds a dated tab to the same spreadsheet and makes a new dated deck and document. Whenever I give feedback on a run, in this chat or a later one, update the scheduled agent's instructions (and the template or design system when the feedback is about how the files look) so every later run follows it, then tell me exactly what you changed.
Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.
Competitor profile
Products, pricing, customers, and recent moves.
- Setup
- No setup needed
- Runs
- When you ask
- Outputs
- Word document
Show the prompt
Profile [competitor]: products, pricing, customers, leadership, funding, recent moves, strengths, and weaknesses. Cite every source. Put it in a Word document. Use my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place.
Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.
Assortment gap analysis
What competitors carry that you do not. See how it runs →
- Setup
- No setup needed
- Runs
- Every weekday at 7am, weekly on Mondays at 7am, or monthly on the 1st
- Outputs
- spreadsheet, PowerPoint deck, Word document; emailed to you after every run
Show the prompt
Run an assortment gap analysis. Ask me for our catalog (a spreadsheet in Athena or an upload) and the competitors to compare. Research their public catalogs, find what they carry that we do not by category, and rank the gaps by likely demand. Deliver three files in my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place. The files: (1) a spreadsheet with one row per gap (category, product, competitors carrying it, our closest item, demand signal, source link); (2) a PowerPoint deck with the logo on the title slide, a one-slide summary, a slide per section with a chart wherever there are numbers, and a so-what slide; (3) a Word document with the logo in the header, the full brief, and every source cited. Brand colors and fonts throughout, one idea per slide, no walls of text. Finish with a short summary in chat that links all three. When each run finishes, this one included, email me the three files from Athena: send them to my own email address with the chat summary in the body. If Athena cannot send email in this workspace, say so instead. When you are done, ask me how often I want this: every weekday at 7am, weekly on Mondays at 7am, monthly on the 1st, or not now. Also ask which sections to keep and confirm my IANA time zone (for example America/New_York), and pass it explicitly when creating the schedule. If I choose a schedule, set up a scheduled agent that runs this same brief on it, keeps the spreadsheet asset ID and any template IDs in its instructions, reads the latest dated tab before each run, and reports only what changed since the last run. It says plainly when nothing material changed, and says comparison is unavailable if the prior tab cannot be read. Each run adds a dated tab to the same spreadsheet and makes a new dated deck and document. Whenever I give feedback on a run, in this chat or a later one, update the scheduled agent's instructions (and the template or design system when the feedback is about how the files look) so every later run follows it, then tell me exactly what you changed.
Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.
03Deep research
Deep research report
A cited, structured answer to a hard question.
- Setup
- No setup needed
- Runs
- When you ask
- Outputs
- Word document
Show the prompt
Research this question in depth: [question]. Use many sources, weigh conflicting evidence, and give a structured answer with a summary up front and every claim cited. Put it in a Word document. Use my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place.
Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.
Patent watch
New filings from competitors, in plain words. See how it runs →
- Setup
- No setup needed
- Runs
- Every weekday at 7am, weekly on Mondays at 7am, or monthly on the 1st
- Outputs
- spreadsheet, PowerPoint deck, Word document; emailed to you after every run
Show the prompt
Run a patent watch. Ask me which competitors and technology areas to follow. Cover the last 30 days: new patent filings and grants, what each claims in plain words, and what it signals about their plans. Cite every item. Deliver three files in my company's brand. If I have Word, PowerPoint, or Excel templates in Athena, ask once which to use and build every file from them, keeping their layouts, styles, and formulas. For the brand, use my company's design system if one exists. Otherwise find my company's website (search the web if you are not sure of the domain), run design_system_retriever on it to get the real logo, colors, and fonts, and save the result with create_design_system so every run matches. Use the real logo image; never redraw it or type the company name in its place. The files: (1) a spreadsheet with one row per patent (date, assignee, title, number, what it claims, signal, source link); (2) a PowerPoint deck with the logo on the title slide, a one-slide summary, a slide per section with a chart wherever there are numbers, and a so-what slide; (3) a Word document with the logo in the header, the full brief, and every source cited. Brand colors and fonts throughout, one idea per slide, no walls of text. Finish with a short summary in chat that links all three. When each run finishes, this one included, email me the three files from Athena: send them to my own email address with the chat summary in the body. If Athena cannot send email in this workspace, say so instead. When you are done, ask me how often I want this: every weekday at 7am, weekly on Mondays at 7am, monthly on the 1st, or not now. Also ask which sections to keep and confirm my IANA time zone (for example America/New_York), and pass it explicitly when creating the schedule. If I choose a schedule, set up a scheduled agent that runs this same brief on it, keeps the spreadsheet asset ID and any template IDs in its instructions, reads the latest dated tab before each run, and reports only what changed since the last run. It says plainly when nothing material changed, and says comparison is unavailable if the prior tab cannot be read. Each run adds a dated tab to the same spreadsheet and makes a new dated deck and document. Whenever I give feedback on a run, in this chat or a later one, update the scheduled agent's instructions (and the template or design system when the feedback is about how the files look) so every later run follows it, then tell me exactly what you changed.
Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.
Pull SEC filings
Eight quarters of key numbers, linked to each filing.
- Setup
- No setup needed
- Runs
- When you ask
- Outputs
- spreadsheet
Show the prompt
Pull the latest 10-K and 10-Q filings for [companies] from SEC EDGAR. Put revenue, operating income, cash, and debt for the last eight quarters in one spreadsheet, and link each number to its filing.
Opens a new Athena chat with this prompt ready to send. If you're not signed in, you'll sign in first and land in the same chat.
04Why run it in Athena
| A chat assistant | Athena | |
|---|---|---|
| What you get | Text in a chat | Real Excel, Word, and PowerPoint files in your templates |
| Working together | One person, one chat | Your team and the agent in the same file, live |
| Mistakes | Regenerate and start over | Every edit attributed; undo or roll back any change |
| Next run | Starts from scratch | Builds on the last run and on your feedback |
| Your data | Copy and paste | Documents, email, and warehouse, under each person's access |
| Where it runs | Their cloud | Yours, if you need it |
05For your team
06Related dispatches
- Web MonitorWatch regulator pages and get the diff and an impact memo when something changes.
- AI enterprise searchOne question across email, tickets, wikis and meetings, with every answer cited.
07Questions teams ask
How do I use a starter?
Open a new chat in Athena, paste the prompt, and replace anything in square brackets with your details before sending. Athena asks for anything else it needs.
Which starters run on a schedule?
These run on a schedule: Market landscape, Industry trends report, Competitor pricing tracker, Assortment gap analysis, Patent watch.
Do these starters need connected apps?
None need a connected app.
Can I use my own templates?
Yes. The scheduled starters ask once which of your Word, PowerPoint or Excel templates in Athena to use and build every file from them. With no template, they use your company's logo, colors and fonts.